For the promotion of King & Kong, Telenet's mobile subscription packages, communications agency TBWA group came up with an innovative idea: let the sales booth show up directly in the browser of potential customers and allow them to video chat with a Telenet employee.
On a campaign day, visitors to the site of newspaper Het Niewsblad would see a King & Kong banner, including a pre-recorded video of a sales agent asking them if they wanted to video chat. Upon clicking, a new panel would appear in the browser, showing four Telenet employees in their booths and allowing site visitors to select one of them for a live video chat.
To this end, Rambla configured and managed a dedicated video chat server with a low-latency live streaming application, to minimize the delay while chatting. The banner images and pre-recorded video where served from the Rambla CDN, in order to ensure a fast and reliable delivery and handle peak loads.